A Group of People Standing

This project examines the secondary tags used in social media posts that include the climate hashtag. The aim is to identify key associations surrounding climate-related discourse on social platforms. To communicate these findings, a series of infographic posters was designed, each highlighting a distinct trend revealed by the data.

This guide started from a simple question: what makes a <> climate post actually work? Step by step, it broke the post into its parts - * image, timing, *e hashtags and captionand looked at how each one behaves in real #climate and #nature feeds.

Hue of Crisis examines how the climate crisis is represented in images from online news media. Based on an extensive dataset of climate-related visuals, the project analyzes patterns across color, time, location, and image content. An interactive interface enables filtering and exploration of the data, allowing both an overview of broader trends and close inspection of individual images. Through this approach, the project reveals visual patterns and underlying structures in how climate narratives are constructed and communicated.

This project investigates how Instagram’s auto alt-text interprets posts related to climate and nature, focusing on the impact of text overlays on engagement. Through data analysis and visual experimentation, it explores how algorithmic image descriptions shape visibility, communication, and awareness around climate content.